The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also […]
Better Homes and Gardens
Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys […]
Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster will use Kiip to offer consumer rewards like coupons or product samples on its AllRecipes Dinner Spinner and Better Homes and Gardens’ Must-Have Recipes apps.
Better Homes and Gardens, which for decades has guided people in furnishing their homes, is now making it easier for those readers to do so without leaving them.
Magazines have been hunkering down the past two years to translate their content to tablets and e-readers, but they have little to show for their efforts so far.
Better Homes and Gardens has made some big changes at the top of the masthead, including a new food hire as the parent company deepens its commitment to that subject.
ABC has decided to pull Jamie Oliver’s Food Revolution during May sweeps, leaving the British celebrity chef turned anti-junk food crusader without a TV show and Better Homes and Gardens, potentially, with a bit of organic egg on its face.