Bethesda Softworks

Fans Had to Wait 24 Hours for This Bleak Yet Surprisingly Colorful Trailer for Fallout 4

Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception.

Publicis Buys Rokkan

Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed.The purchase adds another digital shop—and its 70 staffers—to Publicis's roster, which already includes larger digital agencies like Digitas, Razorfish and Rosetta. 

Gaming Publisher Integrates Up and Down TV Dial

ZeniMax Media's software publisher Bethesda Softworks may not be a familiar name to the non-gamers among you, but if you've looked at a billboard or a subway poster in the last year or so, you've seen ads for Rage, Skyrim and Dishonored, the company's most

Shooter-game ad channels zombie musicals

A gritty, graphic video-game promo with freshly deceased corpses espousing undying love for their curvaceous executioner? And it’s a musical? Must be Bethesda Softworks playing the “outrageous” card again. Having […]