Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that.
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.
As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous."
Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous."
Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com.