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Scrap Value

Brand Marketing

By Melissa Hoffmann

Ric Van Sickle’s an ad man who bleeds gasoline.

Brand Marketing

Fast Chat: Ford’s Jim Farley Talks ‘Fusion’ Marketing

By Christopher Heine

Brand Marketing

Top 10 Commercials of the Week

By Melissa Hoffmann

Brand Marketing

Top 10 Commercials of the Week: Aug. 31- Sept. 7

By Melissa Hoffmann

Convergent TV

Analyst: Auto to Steer Banner Upfront Haul

By Anthony Crupi

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FTC Cracks Down on Deceptive Auto Ads

Brand Marketing

By Katy Bachman

Local auto ads have never been known for their subtlety, but some went too far, according to the Federal Trade Commission. Five dealers around the country agreed to settle with [...]