Fast Chat: Ford's Jim Farley Talks 'Fusion' Marketing

Marketing chief dishes on Facebook and car apps

Ford Motor Company earlier today unveiled the 2013 Fusion model, which will go on sale this fall behind a big integrated push from the brand and spokesperson Ryan Seacrest. It's an important product launch for the Dearborn, Mich.-based automotive firm, and Ford marketing chief Jim Farley said digital will be at the center of the campaign.