You might think Dos Equis' mind-bendingly classy pitchman was too busy saving supermodels on the far side of the world to spend any time answering to the dweebish hoi polloi on an Internet forum. Guess again.
Ask Me Anything
Launched in 2005, the social news site Reddit has become one of the most peculiar, powerful, and even controversial destinations on the Web.
His responses only took all of 30 minutes, but president Barack Obama's "Ask Me Anything" session on Reddit generated nearly 12,000 comments (200 within the first nine minutes) and 1,850,000 reads in under an hour.
In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel winner Paul Krugman to the Condé Nast-owned social platform.