Animal Planet

Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl

Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content.

Dino-mite! Inside Animal Planet’s Partnership With Jurassic World

Animal Planet isn't the first network one would think of for a big movie partnership, but the Discovery Communications channel has teamed up with a potential summer blockbuster: Jurassic World.

Discovery Leverages Global Reach in Multi-Network Upfront

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York Tuesday, he meant it—among the shows Discovery Channel announced is Lunar XPRIZE, tracking a competition among teams working to land a craft on the moon (preferably, Ross said, live, and i

US TV Networks Seek to Grow By Expanding Internationally

On the eve of network TV executives’ annual pilgrimage this week to Cannes, France, for the global programming bazaar known as Mipcom, Viacom announced last Wednesday it will launch men’s channel Spike in the U.K.

The 10 Strangest TV Promo Items We’ve Ever Received

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's […]

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

Specs

Discovery’s Multi-Network Slate Covers a Lot of Turf

In advance of this afternoon's upfront presentation, the Discovery networks, which include The Discovery Channel, TLC, OWN, Animal Planet, The Hub, Velocity, ID and several others, are all announcing programming deals. Keep checking this post throughout the day for updates. Okay, so (deep breath):

Animal Planet Has Lined Up Dozens of New Advertisers

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.

Discovery Ad Revenue Up, Continues to Digest Giant SBS Nordic Acquisition

Discovery Communications CEO David Zaslav had a lot of questions to field about international business this morning, not least because of the company's massive purchase (which it's still digesting) of SBS Nordic, part of a broader deal for international assets at the beginning of the year that came with