Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl
Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.
The 10 Strangest TV Promo Items We’ve Ever Received
Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's [...]
Discovery’s Multi-Network Slate Covers a Lot of Turf
In advance of this afternoon's upfront presentation, the Discovery networks, which include The Discovery Channel, TLC, OWN, Animal Planet, The Hub, Velocity, ID and several others, are all announcing programming [...]
Animal Planet Has Lined Up Dozens of New Advertisers
Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.
Discovery Ad Revenue Up, Continues to Digest Giant SBS Nordic Acquisition
Discovery Communications CEO David Zaslav had a lot of questions to field about international business this morning, not least because of the company's massive purchase (which it's still digesting) of [...]