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Adweek’s Top 5 Commercials of the Week

Brand Marketing

In this week's best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three [...]


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Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

Brand Marketing

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing.

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