Alcohol advertising

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren’t Drinking More

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.For one, their money seems to be well spent on generating new or loyal customers. But at the same time, their ads don't seem to be turning America into a nation of drunks.

This New Year’s, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was felled by typhoid. His wife, Barbe-Nicole Clicquot Ponsardin, had hailed from a wealthy family and easily could have shuttered the business.

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video]

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with his athletic performances as well as his looks. And that doesn’t seem to be changing anytime soon.

Quinn Kilbury Serves Up a Newcastle Revolution

Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me a high-paying role in a Super Bowl commercial and then backed out at the last fucking second like a bunch of dicks.”

Adweek’s Top 5 Commercials of the Week

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple and the latter telling a touching tale of fatherhood in which the tech has only a supporting role.

Adweek’s Top 5 Commercials of the Week

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something completely different.

Adweek’s Top 5 Commercials of the Week

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, both).

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing

Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry. 

The Changing Role of Bartenders in Ads

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to your mother and tossed a box of kennel krunch to the dog,” Boyle wrote, “show your appreciation to the guy who has given you some of the best beers of his life—your favorite bartender.”