Do Ad Messages Have a Credibility Problem?
Brand Marketing
Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of [...]
FTC Warns Advertisers About ‘Up To’ Claims
Brand Marketing
Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers [...]
Seven Behavioral Ad Companies Called Out
Performance Marketing
Seven companies from the online data targeting world were urged to modify the way they inform consumers and enable them to opt-out of behavioral ads in order to conform to [...]
Ad Industry Rebrands Self-Regulatory Unit
Brand Marketing
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the [...]