AdSafe Media

AdSafe Rebrands as Integral Ad Science

AdSafe Media built its business by promising to help brands keep their ads off unsavory sites.

More Than Half of Online Ads Fail Viewability Standard

The online ad industry’s Making Measurement Make Sense (3MS) initiative calls for a new viewability metric that would only measure when 50 percent of an ad is in view for at least one second. The problem is, fewer than half of online ads meet that standard, according to a forthcoming study due out Tuesday.

AdSafe Media Fights Click, Impression Fraud

Sometimes online display advertisers end up overpaying for campaigns because of ne’er-do-wells who falsely click on ads or refresh Web pages, resulting in fake click or impressions.