AdExchanger

ComScore Will Acquire MdotLabs to Help Fight Ad Fraud

Cyber-safety startup MdotLabs is being acquired by comScore, an online analytics and fraud preventi

BuzzFeed’s Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there.

Are Marketers Worried About Millennials Fleeing Facebook?

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms of earning power, and brands desperately want to understand how to win the affinity of the young adults.