ad tech ipos

Why Dannon Is Betting Big on Programmatic Video

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became one of the first brands to run a campaign using Facebook's LiveRail platform, which effectively helped it reach 90 percent of its target audience.

Publicis Groupe Looking to Buy Ad Tech Firm Criteo

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.

Video Ad Tech Player’s Stock Jumps Almost 50% on First Day of Trading

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.

Yext Raises $50 Million

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today.“This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.

Sprinklr, Showered In Money, Plans IPO

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.

AppNexus Hires Ex-CEO of 24/7 Media As CFO

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.

Rocket Fuel Revenue Grows by More Than 100%

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported.The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.

Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.