Why Dannon Is Betting Big on Programmatic Video
Performance Marketing
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became [...]
AppNexus Hires Ex-CEO of 24/7 Media As CFO
Performance Marketing
AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company [...]
Rocket Fuel Revenue Grows by More Than 100%
Performance Marketing
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent [...]
Rubicon Project Sets $100M IPO Plan
Performance Marketing
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.