Accenture

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte

Infographic: How Your Age Affects What You Share on Social Media

Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark.

‘Food Babe’ Debacle Underscores Crisis of Credibility Surrounding What We Eat

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog under the "Science Babe" moniker, asserted that Hari peddles easily di

This Agency Was Tackling Search Before Google Even Existed

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore

TBWA\Chiat\Day N.Y. Adds Top Managers

Talk about a baptism of fire.

Accenture (Finally) Picks New Creative Shop

Accenture's long and winding search is finally over. TBWA is the company's new global creative shop, succeeding longtime incumbent Young & Rubicam. Accenture's annual media spending is estimated at $50 million.