Eater’s Redesign Is a Test For Vox Media’s Chorus Platform
Performance Marketing
If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday.
Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers
Brand Marketing
It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing.
Sid Lee and Cirque du Soleil Launch Marketing Joint Venture
Brand Marketing
Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee Entertainment, was announced tonight [...]
Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook
Creativity
As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the [...]
David Levy Pushes Unscripted Shows on Turner Networks
David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the [...]
A Changing of the Guard on Absolut
Brand Marketing
Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut.