This Shop Is Creating Films for Google Glass

Decon’s focus on content creation attracts both brands and media


Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director, photographer

What Production company

Where New York

An ad shop more or less by accident, Decon started as a production company, became a record label, and now defines itself a “creative studio” specializing in content. Each of Decon’s five partners adds a distinct flavor to the mix, from music and TV production to journalism and marketing, and that diversity is its stock-in-trade, attracting clients including Google (via Anomaly), Absolut, NBCUniversal and Nike. To wit: Decon is creating spots for Google Glass using that technology, recently reunited legendary rap group A Tribe Called Quest for a tour, and owns the rights to the song “A Beautiful Mine,” aka the Mad Men theme.