This Shop Is Creating Films for Google Glass

Decon’s focus on content creation attracts both brands and media

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Specs
Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director, photographer
What Production company
Where New York



An ad shop more or less by accident, Decon started as a production company, became a record label, and now defines itself a “creative studio” specializing in content. Each of Decon’s five partners adds a distinct flavor to the mix, from music and TV production to journalism and marketing, and that diversity is its stock-in-trade, attracting clients including Google (via Anomaly), Absolut, NBCUniversal and Nike.

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