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Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are doing it right, his all-time favorite TV commercial, and becoming a cultural icon.
RuPaul on brand integrations
We have a young audience and these are fashion-forward people who love our show, who understand color and brightness and having fun. So Absolut Vodka is a perfect, perfect match for our show.