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SXSW
  • Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers Inside the Voorhes' editorial and brand work

    If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer Adam Voorhes and prop stylist and art director Robin Finlay. ……

  • 7 Intriguing Digital Marketing Stats From the Past Week Snapchat is the king of conversation at SXSW

    The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1. Snapchat doesn't even need an actual presence to dominate The ephemeral app didn't throw a ……

  • Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted Targeting millennials by solving a consumer problem

    American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand to Austin, Texas, with an activation from creative shop ……

  • Does Yik Yak Have an Anonymity Problem? App Drew Criticism at SXSW Co-founders' focus is 'building local communities'

    Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks and joked on stage that sock sales are their top ……

  • These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW Snapchat, Esurance and VR blew up

    Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the five-day tech festival and suss ……

Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers

Inside the Voorhes' editorial and brand work

If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer…

Facetime: Catch Up With Your Favorite Media and Celebs at SXSW

Rick Ross, Kate Bosworth and more

Celebrities like Christian Slater, Steven Tyler and Rick Ross showed up at South by Southwest gatherings in Austin, Texas, hosted by iHeartmedia, Entertainment Weekly, Refinery29 and many others. 

7 Intriguing Digital Marketing Stats From the Past Week

Snapchat is the king of conversation at SXSW

The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1. Snapchat doesn't even need an actual presence…

Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted

Targeting millennials by solving a consumer problem

American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand…

Does Yik Yak Have an Anonymity Problem? App Drew Criticism at SXSW

Co-founders' focus is 'building local communities'

Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers

No room for the old ad model in this brave new world

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Every year, the attendance grows and demographics…

5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub…

It's 'Boom Time' for Podcast Advertising. Ira Glass Just Hopes the Bubble Doesn't Burst

Host says more funds mean more journalism

Ira Glass, the radio host who became a podcast pioneer who became a movie producer, says the past few years have been a boon for podcast advertising. In fact, he…

NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

Closing of the shuttle program confused folks

The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down. Americans…

Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

Where the digital-only media company interacts with fans

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a…

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Anheuser-Busch pours itself into Austin

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is…

4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'

Sun protection, customized makeup and more

A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" From helping women find the right shade…

Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018

Kevin Plank says 'data is the new oil'

At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he…

Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands

High-end marketers lag behind in digital

Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on…

Why American Greetings Disrupted SXSW's Digital Spirit With an Analog Activation [Video]

The message? We all need to slow down

A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings…

Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New'

Robot chef Alexa is dishing out new recipes

Quaker has a new robot chef and her name is Alexa. The 135-year-old maker of oats is harnessing the power of artificial intelligence to help consumers make an oatmeal method as…

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most…

Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

A new level of loyalty

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like…

Why USA Network's Mr. Robot Put a 100-Foot Ferris Wheel in Downtown Austin [Video]

Activation brings Coney Island to SXSW skyline

USA Network's critical darling, Mr. Robot, created major buzz at last year's South by Southwest where it premiered the show and won the festival's audience award. So it only makes…

After His Super Bowl Debut, Lil Wayne Wants to Be an Advertising Star in 2016

From Apartments.com to Samsung

Earlier this week, Samsung debuted three ads featuring rapper Lil Wayne. The spots, which also feature Wesley Snipes, are only the second major advertising campaign that the entertainer has appeared…

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Parts Unknown star values unique voices

Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.  During a South by Southwest Interactive keynote…

From Virtual Reality to Robots, Here Are SXSW's Buzziest Topics So Far

Acquisitions news drive startup chatter

Virtual reality, mobile apps, robots, 3D technology and artificial intelligence have dominated social chatter around South by Southwest Interactive during the first few days of the five-day festival. According to…

Robots May Someday Engage Male Shoppers Who Shy Away From In-Store Interactions

Among other bionic-minded applications

Robots can help sell clothes to men, give language learners an enthusiastic partner to practice talking with, and get millennials and Gen Y kids to partake in traditional activities that…

These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology

From data-based workouts to personalized tweets

Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off…

Why Advertising Has the Power to Advance How We Talk About Race in America

But the industry has much work to do

Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can address harmful…

Brands Love Virtual Reality's Potential But Want the Medium to Become More Accessible

North Face, Lufthansa and Hasbro weigh in

It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual…

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a…

Are Client Relationships Like a Scuba Diver and an Astronaut Trying to Live Together?

Zendesk's new ads says so

Zendesk today is launching a digital ads campaign at South by Southwest Interative in Austin, Texas, in effort to change the way potential clients see its brand.   "We started out…

BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

CMO Frank Cooper talks scale at SXSW

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During…

President Obama's Pit Stop at a Texas Taco Chain Gave It a Huge Boost on Social

Torchy's got a historical visit

During his visit to Austin where he delivered a South by Southwest keynote, President Obama made time for tacos—specifically Torchy's Tacos, a burgeoning chain beloved by Texas residents. Of course, the president's…

Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers

Data and social media are changing the game

Even as pundits swear that bricks-and-mortar shopping isn't dead, anyone who works at a traditional retailer may have been sweating a little while listening to a South by Southwest Interactive…

Snapchat's Sponsored Geofilters Are Zeroing in on SXSW Attendees for the First Time

Samsung and Spotify are among the advertisers

Snapchat was one of the buzzier topics at South by Southwest Interactive when the Austin, Texas, festival opened on Friday, and marketers are targeting conference goers with the ephemeral app. Adweek…

Looking for Talent, This Media Agency Is Employing Virtual Reality Office Tours at SXSW

MEC's recruiting gets high-tech

MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a…

Hillary Clinton Will Be on This Wednesday's Episode of Broad City

Creators discuss whether their show is 'millennial' and 'feminist'

If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

5 Things Google's Director of Self-Driving Cars Has Learned So Far About the Vehicles

Spoiler: no release date has been set

The director of Google's self-driving cars unit says the vehicles have come a long way since the program started eight years ago, but that there's still no release date. Speaking Friday, the…

President Obama Calls on Technologists at SXSW to Help America Solve Problems

Wants to 'harness the next big thing'

President Barack Obama appeared at South by Southwest Interactive Friday with hopes of inspiring young technologist to start coding for a better America.  "We are at a moment in history where…

President Obama Calls for Finding Middle Ground Around Issues Pertaining to Apple-FBI Fight

Tackled thorny topics at SXSW

President Barack Obama appeared at South by Southwest Interactive in Austin today and weighed in on the issues that are central to the ongoing fight between Apple and the FBI.…

SXSW Co-Founder Louis Meyers Dies as His Festival Opens for the 30th Time

The news came minutes before Obama's speech

The Austin Statesman is reporting that Louis Meyers, one of the co-founders of South by Southwest—which started today in Central Texas—has died. Meyers was a booking agent and musician back…

HBO's Fake Posters for Silicon Valley's Pied Piper Perfectly Mock Tech's Self-Importance

If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show for the way it perfectly navigates…

This Startup Claims to Have Cracked the Code on Measuring Branded Snapchat Photos and Video

Gnack launches platform to take influencer buying programmatic

Austin, Texas—Snapchat data is rich for marketers these days, and a startup at South by Southwest Interactive says that it's found a way for brands and creators to measure how…

Are Brands Ruining SXSW or Making It Better? We Asked Attendees [Video]

The answer might surprise the cynics out there

South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's…

Could This Meme-Minded Startup Be the 'Weather Channel for the Mobile Generation'?

Poncho claims it is and hopes to lure brands

Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars.  With that in mind, digital weather…

Kodak Alaris' Immersive 'Memory Observatory' at SXSW Launches Its New Photo-Sharing App

But it's not trying to compete with Instagram

Want to experience your own memory, only augmented? It's possible at South by Southwest. To launch its new visual storytelling app, Kodak Moments, Kodak Alaris created an activation in which…

Mophie Is Bringing Dogs to SXSW Again, and This Time They're on Motorcycles

The pups are back to rescue your phone battery

Mophie, the maker of battery-charging smartphone cases, hopes to learn it's more than just a pup at garnering South by Southwest Interactive attention. The Orange County, Calif.-based company is enlisting six…

Why South by Southwest—in Its 30th Year and More Branded Than Ever—Still Matters

Conference hasn't yet 'jumped the shark'

South by Southwest has always been a haven for creatives who want to market themselves. And while the sorts of creatives flocking to the Austin, Texas, conference have shifted over…

8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts

Meerkat highlights challenges of being a conference darling

A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video…

Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW

Obama headlines, but there are plenty of other intriguing speakers

Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in…

Blackboard Co. Wants to Be the Biggest Small Agency in America

Austin shop counts Pabst, Dell and Sylvania as clients

Specs Who (l. to r.): Co-founders Clark Evans and Jeff Nixon with media director Tracy Arrington What Full-service advertising and content company Where Austin, Texas Photo: Courtesy of Blackboard Co. Austin has its fair…

More Agencies Are Finding Their Own Entrepreneurial Spirit by Partnering With Startups

Publicis Groupe, WPP bring fresh ideas back to clients

As clients continue to demand more—more content, more impressions, more innovation—the largest agencies are taking some of their best lessons from smaller shops just getting started. From WPP to Publicis Groupe,…

Why This Popular Designer Is Devoted to Promoting Album Covers on Instagram

Stefan Sagmeister on the resurgent art form

There's no question that vinyl has made a big comeback in recent years. This is a "consumer-born trend," according to Marshal Cohen, chief industry analyst for NPD Group, and one…

Q&A: Mac Presents' Marcie Allen on How Tech Is Impacting Music Marketing

And what to look for at SXSW

Specs Current gig President, MAC Presents Twitter @MarcieAllen Age 42 Adweek: You've been in the music marketing industry for more than 20 years. What's new? Marcie Allen: Probably looking at all the new technology,…

Vinyl Industry Experts Say These Are 22 of the Most Creative, Inspired Album Covers

Do you agree?

The vinyl resurgence is leading to a revival of record-pressing plants, changing the way record companies do business and bolstering electronics brands like Crosley (which sold 1 million record players in…

Forget Drones. This Year's SXSW Will Usher in the Era of Real-World Robots

Jibo and more will join conference's first 'Robot Ranch'

If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up. Robot makers are getting ready to…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW

Activation includes virtual reality and startup contest

McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the…

A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

Parents applaud (and reward) brands that reflect reality

We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of…

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

The Deloitte You Meet at SXSW Won't Be the One You're Likely Familiar With

Its new pitch to marketers starts in Austin

After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week. "It's a magnet for…

How SXSW Landed the President and First Lady With Persistence and Good Timing

It took years of contact with the White House

South by Southwest Interactive director Hugh Forrest watched President Obama's State of the Union address in January more intently than he had in previous years. He was listening for clues.  "There…

SXSW Reveals Its Biggest Speaker Lineup Ever: Barack and Michelle Obama

For the first White House to fully embrace new media, it's apropos

President Barack Obama has accomplished a lot of "firsts" when it comes to commanders in chief and digital media. The president created social accounts on Twitter and Facebook, participated in a Reddit AMA, and appeared…

SXSW Reverses Controversial Decision and Will Now Conduct a Full Day of Anti-Harassment Panels

19 speakers confirmed

South by Southwest Interactive is doing an about-face on its decision to cancel two anti-harassment panels due to threats of "on-site violence" for the 2016 conference. Now, less than a…

Cindy Gallop Says Cancellation of SXSW Anti-Harassment Panels Shows Industry's Gender Imbalance

Festival reinstates one event after backlash

Speaking at the 3 Percent Conference in New York on Tuesday, Cindy Gallop—founder and CEO of IfWeRanTheWorld and former chief of BBH New York—called on ad agencies and brands to…

BuzzFeed and Vox Call Off SXSW Plans After Conference Cancels Anti-Harassment Panels

Unusual stand-off around tech event

On Monday, South by Southwest Interactive decided to pull the plug on two gaming panels planned for the 2016 tech festival, citing "numerous threats of on-site violence related to this…

The 10 Conferences Every Digital Marketer Should Consider Attending

This could be the next year of your life

From more than 90,000 folks gathering in Spain to talk about mobile technology to a CMO-driven conference in Orlando, Fla., there's a seemingly never-ending number of events for digital marketers…

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Which events and brands got the most buzz?

Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival. Tracx provides just that in the infographic below, exclusive…

Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York

The latest celebrations

SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA. 

For Women in Tech, Femininity Isn't the Enemy

Why I'm OK with SXSW's 'Girls' Lounge'

Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:   So deeply insulting and…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Startup or Made Up? The Cast of Community Tries to Guess Which Tech Apps Are Real [Video]

Take our quiz to see how you fare

Community has been through a lot in its tenure. Despite loyal fans and critical acclaim, the popular NBC show experienced some bumps in the road before finding a home on…

Here Are the Hottest Twitter Topics From SXSW

Out of 900K tweets, video game hashtags ruled during the tech show

Want to know what everyone chatted about online during South by Southwest Interactive in Austin, Texas? Well, Twitter Inc. shared insights based on the more than 900,000 tweets about SXSW…

Meerkat Restores Faith in SXSW's Startup Magic

Social video app makes the biggest splash in years

Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out…

10 Intriguing Things That Helped SXSW Rock Again

From Meerkat and robots to Gary Clark Jr.

In recent years, South by Southwest Interactive has gotten so big and unwieldy that some folks have grown skeptical, wondering aloud on social media if we all should be "over"…

SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment. Starting March 12, at airports in major cities…

How Austin's Biggest Agency Threw One of the Best Parties at SXSW [Video]

Check out our behind-the-scenes tour of GSD&M's big night

Best known lately for Petsmart's perfectly bizarre spot and an irreverent Avocados from Mexico Super Bowl ad, GSD&M is one of the more versatile agencies in the industry. And being…

Google Exec Blames Google Glass Failure on Bad Marketing

Glass got 'too much attention,' says Astro Teller at SXSW

During a South by Southwest keynote today, Google X's moonshots captain, Astro Teller, told a packed crowd that Google Glass failed because of the negative publicity it suffered from in…

Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store

Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they've created three hilarious local TV ads…

What Is London's Hottest Agency Doing at SXSW?

Cannes darlings adam&eveDDB move well beyond their famous TV work

It's a quiet Thursday morning in early November last year, and John Lewis' latest blockbuster Christmas ad, more than six months in the making, has just been uploaded to YouTube.…

4 TV Shows That Have Awesomely Come to Life at SXSW

Networks highlight their programs in experiential ways

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Lyft CEO: We Are Learning From Uber's Global Expansion Problems

'I don't think their strategy is working,' Logan Green says at SXSW

In a South by Southwest keynote discussion today about the ride-sharing economy, Lyft CEO Logan Green said that when his brand goes global, it's going to do it after closely…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

Amazingly, Everyone Loved McDonald's SXSW Food Truck. Well, Except All the Other Food Trucks [Video]

Most were lovin’ it, some not so much

Food trucks are everywhere in Austin. And now, there's a new kid in town. That new kid is McDonald's, the fast-food juggernaut and 2015 South by Southwest sponsor. As if people…

Here's What Sour Patch Kids' Crash Pad for Bands in Austin Looks Like

Kicks off in time for SXSW

While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour Patch Kids is opening its millennial music house just outside of…

Sirius XM Founder: Robot Clones Are Coming Thanks to Digital Media

She's already built one that's cognizant of its own consciousness

Imagine if you could create a robot programmed with someone's personality based on what he or she has revealed via Google, Facebook, Twitter, etc. It would think and react the…

Wild Virtual Reality Experience Puts You Right in the Audience at SNL 40

Chris Milk's latest project comes to SXSW

It remains mostly unclear what kinds of virtual reality experiences will be most compelling to people. But NBC, Samsung and director Chris Milk presented one VR experience at South by…

Did Larry Fitzgerald Really Catch All Those Footballs With One Hand in the Visa Checkout Ad?

NFL star says, 'This is what I do!'

Do you have a hard time believing that Arizona Cardinals wide receiver Larry Fitzgerald caught all of those passes with one hand while using Visa Checkout with the other in…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure

Events focus on boosting confidence, though some fear reinforcing stereotypes

It's well known that women are the minority and are often underpaid in the tech industry. Even at massive industry events like South by Southwest Interactive, it can be challenging…

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend…

For SXSW Marketers, Smartphone Apps Are Yesterday's News. Wearables Are What Matter

But brands are waiting for critical mass

If Roberto Moctezuma was trying to launch a mobile startup just a few years ago, he'd only have to think about use cases involving iPhones and Samsung Galaxies. But as…

Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.  HBO teamed up with design…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

The Walking Dead Spin-off Will Share Only 6 Seconds With the Original

But expect a few Easter eggs, says exec producer David Alpert

The upcoming Walking Dead spin-off on AMC will barely reference the original show. But fear not, zombie lovers. It will be a lot like the current show in one crucial…

McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner

Would a mobile app prevail or a print-leaning startup?

Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that…

Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business'

Future of e-commerce may depend on delivery upstarts

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd…

GE's New YouTube Program Gives Science a Pop Culture Twist

Oxford vlogger will help brand continue reaching new audiences

Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help…

Will the Internet of Things Come of Age in 5 Years?

SXSW attendees think so, but obstacles remain

Technologists are holding court at South by Southwest this weekend on the so-called Internet of Things, a future reality where data will be gathered and used for everything from cars…

Infographic: Your Guide to Having a One-Night Stand at SXSW

Are you in Austin this week mostly just to bag a few one-night stands? Luckily, ad agency Mistress has come up with the ultimate guide to casual sex at the…

This Art Director's Tinder Is Ridiculously Heroic, but Is It Getting Him Any Dates?

Perhaps Jude Senese will find love in Austin this week, as he roams forlornly around SXSW. Because, frankly, things just aren't going that well in Boston—though not for lack of…

How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands

Opening crash pads in Austin and Brooklyn

In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town…

Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW

One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches…

9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All

Don't overcommit—or overindulge

South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital…

SXSW Imposes a No-Drone Policy at the 11th Hour

Robot-flying marketers now have to switch gears

Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and…

Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Branded networking, now with namaste

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks…

14 People Who Are So Over SXSW Before It Even Starts

Here we are, less than 24 hours from the spectacle that is SXSW. As the minions descend on Austin, and the rest of the world gawks from afar, there's a…

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

From #hangovercures to #hungerstrikes

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a…

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. The "Friends" campaign…

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

Wooing a new generation

In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively…

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers

East Side King and Chilantro reveal social media strategies

Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one…

McDonald's Will Pay SXSW Performers After Indie Band Brouhaha

And the Ex Cops are lovin' their social impact

Less than a week after members of the indie rock band Ex Cops mocked McDonald's on Facebook for asking them to play for free, the Golden Arches has thought better…

Take a Tour of Austin's T3, With Think-Tank Client Rooms and On-Site Daycare [Video]

Where there are kids at heart…and actual kids

Once again, it seems as if practically everyone in the media business is gearing up for SXSW in Austin, Texas. It's where tech's elite go to chat, showcase ideas and…

15 Simple Rules for Activating Your First Virtual Reality Campaign

Before getting the goggles, take notes

In January, we at Hill Holliday had the pleasure of partnering with Framestore to create TrailScape, a first-of-its-kind virtual reality "walk-around" experience for Merrell at the Sundance Film Festival. Simply…

Phone Need a Charge at SXSW? Mophie and a Pack of St. Bernards Want to Help

Since we're still living in a world where unlimited phone batteries don't exist—and a world where dogs are still super awesome—cell-savior Mophie is coming to SXSW with a pretty unique…

New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

The herd informs Heard's suggestions

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has…

GE's 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

Lab brings science and food together

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year. GE is setting up an R&D…

7 Ways SXSW Is Starkly Different From Mobile World Congress

An interesting clash of conference cultures

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven…

Can McDonald's Successfully Pull Off a SXSW Sponsorship?

Past efforts to reach millennials don't bode well for the brand

In its ongoing bid to win over millennials, McDonald's is making its first official debut at this year's South by Southwest Interactive. The fast food giant's activations have all the…

The Real Reason Every Marketer Should Attend SXSW

The sensory overload has become a metaphor for the modern world

In a few days, hordes of people will descend on Austin, Texas, for SXSW Interactive. And a good chunk of them will be from the marketing and advertising world. Tim Leake…

Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide

How to tell the next big thing from a boondoggle

It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection. But,…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

10 Must-See Digital Marketing Stats From the Past Week

Instagram users, Snapchat billionaires and SXSW data

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and…

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

Here’s Twitter's Video Strategy to Hook Brands at SXSW

Ad execs say autoplay is on the agenda

At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing,…

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the challenges brands face at SXSW as they try…

Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film

Longtime superstation builds on momentum of Salem

On March 13, WGN America and its original series Salem will turn the official SXSW Film opening party into a "witches' playground," complete with fortune tellers, aerial dancers and other…

PayPal's SXSW Contest Lets Startups Pitch Shark Tank's Daymond John

The winner gets one-on-one consultations and $30,000

A bevy of startups and tech players will descend on Austin, Texas, three weeks from today to pitch their company to ad executives at South by Southwest Interactive. PayPal plans…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

Tocquigny Gives the Ad People What They Want: Tacos and Beer

Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

R/GA Takes Lead on Fossil's Social Media Efforts

Will help create 30th anniversary work

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content creation, publishing and campaign development…

Agency's Speakeasy Aligns With SXSW's 'Dark Austin'

Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

5 Things We Learned at SXSW

Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

AOL Lead Says Connected TV 'Is Last Disruptive Frontier for Online Video'

Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies. Adweek caught up with Harnevo at the…

Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective

Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest…

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data

Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

This Startup Helps Folks Manage 'Modern Rituals'

Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Julian Assange: Refugee Reporters Are Winning the Information War

WikiLeaks founder speaks remotely to large SXSW audience

Julian Assange has a message for the countries he believes have tried to systematically squash the kind of national security reporting he has become known for: Your plan has backfired. The…

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

5 Startups Giving It Their Best at SXSW

New twist on the elevator pitch

The road to SXSW glory is paved with good ideas, and this year is no different even if some of past festival standouts are not along for the ride. For…

GoGo Takes Texting Into the Skies Over SXSW

New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

Dell, Pennzoil and 3M Execs Talk SXSW

C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

MoMA Launches New Twitter Account to Get You Talking About Art

Art140 starts with 6 images

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art. Adweek…

5 Agencies Tell Us Why They're at SXSW via Instagram

On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

6 Keys to Conquering SXSW

What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

What Fast-Growing Trivia App Didn't Have an Android Version Until Today?

QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

Oreo Uses Twitter to Make 3D Cookies at SXSW

Brand feeds passersby in real time

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead…

GroupMe Joins Foursquare in Skipping SXSW

No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

Hopping Amtrak's SXSW Express

Government railroad's social media marketing seems just the ticket

These days, flying coach on any airline is so awful that it’s practically an ad by default for the train. But Amtrak, America’s long-suffering passenger railroad (which in fact carried…

Foursquare Will Sit Out This Year's Big SXSW Party

Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off…

Taking Gaming to Hollywood [Video]

These are the stories you should know about

Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview.  Links: Meet the Woman Behind Assassin's Creed A Marketer's Guide to SXSW Year of the Troll:…

A Marketer’s Guide to SXSW

Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

For Four Notable Startups, This Was SXSW

Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of…

Google Search Exec Questions Facebook Graph Search

Also discusses ambitions to recreate Star Trek

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…

YouTube Co-founder Prepping Possible Rival

Chad Hurley talking about new video platform designed for collaboration

YouTube has had its share of competition over the years. Companies like Vimeo and DailyMotion (plus copyright lawsuits and crushing overhead costs) led Chad Hurley and the video-sharing site’s co-founders…

Agency Execs' Favorite SXSW Hot Spots

Festival vets make their picks

Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of…

Bracing for the Biggest SXSW to Date

Charlie Warzel watches Twitter work itself into a lather over this year's Austin Geek Out

Bracing for the Biggest SXSW To Date

Social Discovery Apps Strike Out at SXSW

Why there wasn't a breakout app at this year's SXSW

An emerging class of “social discovery” apps—which monitor your location and alert you when you’re in close proximity to people who have similar social media contacts or interests—dominated the hype…

Power Rangers: Adweek's SXSWi Portrait Gallery

Freaks and geeks, inventors, thinkers, ad people, startups, marketers, techies, writers, futurists—all in the great state of Texas

As befitting a tech conference, South by Southwest Interactive has become a raucous, multi-faceted event with players from all walks of life. We cornered a few in our studio, and…

Brands Infiltrate the Digerati

Virgin Mobile usually hits up the SXSW Music festival to scout up-and-coming bands for its Virgin Mobile FreeFest concert or Virgin Mobile Live Radio, "but now the new rock stars…

Heading to SXSW? 5 Trends to Watch

Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest. This week, the annual South…

JWT Pressing the Barbecued Flesh at SXSW

JWT wants to satisfy your cravings for saucy cow and pig flesh at SXSW Interactive this year. To do so, the agency will be hauling tangy, basted animal carcasses (from…

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