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SXSW 2014
Agency's Speakeasy Aligns With SXSW's 'Dark Austin' Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

March 11 9:36PM

Mondelez Exec Takes Us Inside the Oreo Cookie Machine B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

March 11 9:26PM

Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy On lookout for tech and talent

Yahoo! CMO Kathy Savitt is heading the expanding editorial properties at her company, which has launched some new digital magazines and hired a slate of big-name media players like Katie…

March 11 6:04PM

5 Things We Learned at SXSW Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

March 11 4:59PM

A Lesson in Real-Time Marketing From SXSW A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

March 11 3:32PM

7 Ways Television Marketing Is Big at SXSW The game of shows battles it out

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to…

March 11 2:15PM

Hulu New Original Series Deadbeat Launches With Whisper Campaign First-of-its-kind advertising on new platform

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the…

March 11 9:39AM

AOL Lead Says Connected TV 'Is Last Disruptive Frontier for Online Video'

Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies. Adweek caught up with Harnevo at the…

March 10 10:25PM

Jeff Goodby Explains What He Learned at SXSW This Year Thanks to Edward Snowden and Julian Assange

 

March 10 8:14PM

Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest…

March 10 5:44PM

DDB's Digital Exec on Creating for Instagram and Lovin' It Talks social with clients like McDonald's

DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with…

March 10 4:38PM

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

March 10 3:34PM

Shhhh! Don't Tell Anyone: Whisper, Secret Apps at SXSW Marketing in age of anonymity

Clandestine apps are having a SXSW moment, with Whisper and Secret in Austin discussing how they are putting the anonymity back into online. On the surface they have similar uses:…

March 9 9:18PM

This Startup Helps Folks Manage 'Modern Rituals' Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their…

March 9 7:05PM

Wearable Tech Is the New Social at SXSW Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

March 9 4:22PM

Joanna Coles Came to Austin to Take a Selfie With Seth Myers SXSW isn't just for startups anymore

One can expect the announcement of major tech deals or exclusive interviews with Julian Assange at SXSW 2014. But the interactive convention has evolved far beyond just the tech nerds.…

March 9 2:05PM

Julian Assange: Refugee Reporters Are Winning the Information War WikiLeaks founder speaks remotely to large SXSW audience

Julian Assange has a message for the countries he believes have tried to systematically squash the kind of national security reporting he has become known for: Your plan has backfired. The…

March 8 4:16PM

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

March 7 9:24PM

5 Startups Giving It Their Best at SXSW New twist on the elevator pitch

The road to SXSW glory is paved with good ideas, and this year is no different even if some of past festival standouts are not along for the ride. For…

March 7 9:10PM

GoGo Takes Texting Into the Skies Over SXSW New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

March 7 8:48PM

Dell, Pennzoil and 3M Execs Talk SXSW C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

March 7 4:55PM

MoMA Launches New Twitter Account to Get You Talking About Art Art140 starts with 6 images

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art. Adweek…

March 7 4:45PM

5 Agencies Tell Us Why They're at SXSW via Instagram On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

March 7 1:59PM

6 Keys to Conquering SXSW What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

March 7 12:51PM

What Fast-Growing Trivia App Didn't Have an Android Version Until Today? QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

March 6 3:01PM

Oreo Uses Twitter to Make 3D Cookies at SXSW Brand feeds passersby in real time

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead…

March 6 12:57PM

GroupMe Joins Foursquare in Skipping SXSW No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

February 28 5:48PM

Foursquare Will Sit Out This Year's Big SXSW Party Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off…

February 27 5:04PM

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