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SXSW 2015
  • Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW Which events and brands got the most buzz?

    Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival. Tracx provides just that in the infographic below, exclusive to Adweek, which takes a look at lots of ……

  • For Women in Tech, Femininity Isn't the Enemy Why I'm OK with SXSW's 'Girls' Lounge'

    Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:   So deeply insulting and backwards : At Male-Dominated SXSW, a ……

  • Why Digital-Facing Brands Stick Around for SXSW Music It's a broader audience packed with millennials

    The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside ……

  • Here Are the Hottest Twitter Topics From SXSW Out of 900K tweets, video game hashtags ruled during the tech show

    Want to know what everyone chatted about online during South by Southwest Interactive in Austin, Texas? Well, Twitter Inc. shared insights based on the more than 900,000 tweets about SXSW from March 13-17. Obvious hashtags topped the list, ……

  • Meerkat Restores Faith in SXSW's Startup Magic Social video app makes the biggest splash in years

    Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out hit of this magnitude, and some tech ……

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Which events and brands got the most buzz?

Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival. Tracx provides just that in the infographic below, exclusive…

For Women in Tech, Femininity Isn't the Enemy

Why I'm OK with SXSW's 'Girls' Lounge'

Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:   So deeply insulting and…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Startup or Made Up? The Cast of Community Tries to Guess Which Tech Apps Are Real [Video]

Take our quiz to see how you fare

Community has been through a lot in its tenure. Despite loyal fans and critical acclaim, the popular NBC show experienced some bumps in the road before finding a home on…

Here Are the Hottest Twitter Topics From SXSW

Out of 900K tweets, video game hashtags ruled during the tech show

Want to know what everyone chatted about online during South by Southwest Interactive in Austin, Texas? Well, Twitter Inc. shared insights based on the more than 900,000 tweets about SXSW…

Meerkat Restores Faith in SXSW's Startup Magic

Social video app makes the biggest splash in years

Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out…

10 Intriguing Things That Helped SXSW Rock Again

From Meerkat and robots to Gary Clark Jr.

In recent years, South by Southwest Interactive has gotten so big and unwieldy that some folks have grown skeptical, wondering aloud on social media if we all should be "over"…

SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment. Starting March 12, at airports in major cities…

How Austin's Biggest Agency Threw One of the Best Parties at SXSW [Video]

Check out our behind-the-scenes tour of GSD&M's big night

Best known lately for Petsmart's perfectly bizarre spot and an irreverent Avocados from Mexico Super Bowl ad, GSD&M is one of the more versatile agencies in the industry. And being…

Google Exec Blames Google Glass Failure on Bad Marketing

Glass got 'too much attention,' says Astro Teller at SXSW

During a South by Southwest keynote today, Google X's moonshots captain, Astro Teller, told a packed crowd that Google Glass failed because of the negative publicity it suffered from in…

Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store

Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they've created three hilarious local TV ads…

What Is London's Hottest Agency Doing at SXSW?

Cannes darlings adam&eveDDB move well beyond their famous TV work

It's a quiet Thursday morning in early November last year, and John Lewis' latest blockbuster Christmas ad, more than six months in the making, has just been uploaded to YouTube.…

4 TV Shows That Have Awesomely Come to Life at SXSW

Networks highlight their programs in experiential ways

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Lyft CEO: We Are Learning From Uber's Global Expansion Problems

'I don't think their strategy is working,' Logan Green says at SXSW

In a South by Southwest keynote discussion today about the ride-sharing economy, Lyft CEO Logan Green said that when his brand goes global, it's going to do it after closely…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

Amazingly, Everyone Loved McDonald's SXSW Food Truck. Well, Except All the Other Food Trucks [Video]

Most were lovin’ it, some not so much

Food trucks are everywhere in Austin. And now, there's a new kid in town. That new kid is McDonald's, the fast-food juggernaut and 2015 South by Southwest sponsor. As if people…

Here's What Sour Patch Kids' Crash Pad for Bands in Austin Looks Like

Kicks off in time for SXSW

While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour Patch Kids is opening its millennial music house just outside of…

Sirius XM Founder: Robot Clones Are Coming Thanks to Digital Media

She's already built one that's cognizant of its own consciousness

Imagine if you could create a robot programmed with someone's personality based on what he or she has revealed via Google, Facebook, Twitter, etc. It would think and react the…

Wild Virtual Reality Experience Puts You Right in the Audience at SNL 40

Chris Milk's latest project comes to SXSW

It remains mostly unclear what kinds of virtual reality experiences will be most compelling to people. But NBC, Samsung and director Chris Milk presented one VR experience at South by…

Did Larry Fitzgerald Really Catch All Those Footballs With One Hand in the Visa Checkout Ad?

NFL star says, 'This is what I do!'

Do you have a hard time believing that Arizona Cardinals wide receiver Larry Fitzgerald caught all of those passes with one hand while using Visa Checkout with the other in…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure

Events focus on boosting confidence, though some fear reinforcing stereotypes

It's well known that women are the minority and are often underpaid in the tech industry. Even at massive industry events like South by Southwest Interactive, it can be challenging…

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend…

For SXSW Marketers, Smartphone Apps Are Yesterday's News. Wearables Are What Matter

But brands are waiting for critical mass

If Roberto Moctezuma was trying to launch a mobile startup just a few years ago, he'd only have to think about use cases involving iPhones and Samsung Galaxies. But as…

Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.  HBO teamed up with design…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

The Walking Dead Spin-off Will Share Only 6 Seconds With the Original

But expect a few Easter eggs, says exec producer David Alpert

The upcoming Walking Dead spin-off on AMC will barely reference the original show. But fear not, zombie lovers. It will be a lot like the current show in one crucial…

McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner

Would a mobile app prevail or a print-leaning startup?

Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that…

Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business'

Future of e-commerce may depend on delivery upstarts

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd…

GE's New YouTube Program Gives Science a Pop Culture Twist

Oxford vlogger will help brand continue reaching new audiences

Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help…

Will the Internet of Things Come of Age in 5 Years?

SXSW attendees think so, but obstacles remain

Technologists are holding court at South by Southwest this weekend on the so-called Internet of Things, a future reality where data will be gathered and used for everything from cars…

Infographic: Your Guide to Having a One-Night Stand at SXSW

Are you in Austin this week mostly just to bag a few one-night stands? Luckily, ad agency Mistress has come up with the ultimate guide to casual sex at the…

This Art Director's Tinder Is Ridiculously Heroic, but Is It Getting Him Any Dates?

Perhaps Jude Senese will find love in Austin this week, as he roams forlornly around SXSW. Because, frankly, things just aren't going that well in Boston—though not for lack of…

How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands

Opening crash pads in Austin and Brooklyn

In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town…

Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW

One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches…

9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All

Don't overcommit—or overindulge

South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital…

SXSW Imposes a No-Drone Policy at the 11th Hour

Robot-flying marketers now have to switch gears

Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and…

Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Branded networking, now with namaste

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks…

14 People Who Are So Over SXSW Before It Even Starts

Here we are, less than 24 hours from the spectacle that is SXSW. As the minions descend on Austin, and the rest of the world gawks from afar, there's a…

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

From #hangovercures to #hungerstrikes

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a…

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. The "Friends" campaign…

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

Wooing a new generation

In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively…

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers

East Side King and Chilantro reveal social media strategies

Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one…

McDonald's Will Pay SXSW Performers After Indie Band Brouhaha

And the Ex Cops are lovin' their social impact

Less than a week after members of the indie rock band Ex Cops mocked McDonald's on Facebook for asking them to play for free, the Golden Arches has thought better…

Take a Tour of Austin's T3, With Think-Tank Client Rooms and On-Site Daycare [Video]

Where there are kids at heart…and actual kids

Once again, it seems as if practically everyone in the media business is gearing up for SXSW in Austin, Texas. It's where tech's elite go to chat, showcase ideas and…

15 Simple Rules for Activating Your First Virtual Reality Campaign

Before getting the goggles, take notes

In January, we at Hill Holliday had the pleasure of partnering with Framestore to create TrailScape, a first-of-its-kind virtual reality "walk-around" experience for Merrell at the Sundance Film Festival. Simply…

Phone Need a Charge at SXSW? Mophie and a Pack of St. Bernards Want to Help

Since we're still living in a world where unlimited phone batteries don't exist—and a world where dogs are still super awesome—cell-savior Mophie is coming to SXSW with a pretty unique…

New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

The herd informs Heard's suggestions

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has…

GE's 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

Lab brings science and food together

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year. GE is setting up an R&D…

7 Ways SXSW Is Starkly Different From Mobile World Congress

An interesting clash of conference cultures

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven…

Can McDonald's Successfully Pull Off a SXSW Sponsorship?

Past efforts to reach millennials don't bode well for the brand

In its ongoing bid to win over millennials, McDonald's is making its first official debut at this year's South by Southwest Interactive. The fast food giant's activations have all the…

The Real Reason Every Marketer Should Attend SXSW

The sensory overload has become a metaphor for the modern world

In a few days, hordes of people will descend on Austin, Texas, for SXSW Interactive. And a good chunk of them will be from the marketing and advertising world. Tim Leake…

Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide

How to tell the next big thing from a boondoggle

It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection. But,…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

10 Must-See Digital Marketing Stats From the Past Week

Instagram users, Snapchat billionaires and SXSW data

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and…

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

Here’s Twitter's Video Strategy to Hook Brands at SXSW

Ad execs say autoplay is on the agenda

At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing,…

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the challenges brands face at SXSW as they try…

Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film

Longtime superstation builds on momentum of Salem

On March 13, WGN America and its original series Salem will turn the official SXSW Film opening party into a "witches' playground," complete with fortune tellers, aerial dancers and other…

PayPal's SXSW Contest Lets Startups Pitch Shark Tank's Daymond John

The winner gets one-on-one consultations and $30,000

A bevy of startups and tech players will descend on Austin, Texas, three weeks from today to pitch their company to ad executives at South by Southwest Interactive. PayPal plans…

Agency's Speakeasy Aligns With SXSW's 'Dark Austin'

Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

5 Things We Learned at SXSW

Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

AOL Lead Says Connected TV 'Is Last Disruptive Frontier for Online Video'

Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies. Adweek caught up with Harnevo at the…

Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective

Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest…

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data

Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

This Startup Helps Folks Manage 'Modern Rituals'

Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Julian Assange: Refugee Reporters Are Winning the Information War

WikiLeaks founder speaks remotely to large SXSW audience

Julian Assange has a message for the countries he believes have tried to systematically squash the kind of national security reporting he has become known for: Your plan has backfired. The…

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

5 Startups Giving It Their Best at SXSW

New twist on the elevator pitch

The road to SXSW glory is paved with good ideas, and this year is no different even if some of past festival standouts are not along for the ride. For…

GoGo Takes Texting Into the Skies Over SXSW

New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

Dell, Pennzoil and 3M Execs Talk SXSW

C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

MoMA Launches New Twitter Account to Get You Talking About Art

Art140 starts with 6 images

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art. Adweek…

5 Agencies Tell Us Why They're at SXSW via Instagram

On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

6 Keys to Conquering SXSW

What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

What Fast-Growing Trivia App Didn't Have an Android Version Until Today?

QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

Oreo Uses Twitter to Make 3D Cookies at SXSW

Brand feeds passersby in real time

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead…

GroupMe Joins Foursquare in Skipping SXSW

No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

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