Zynga Appoints Frank Gibeau as CEO

By Brandy Shaul Comment

Zynga-Logo

Mobile and social game company Zynga has announced board member Frank Gibeau will become CEO effective March 7. Zynga founder and current CEO, Mark Pincus, will serve as executive chairman of the board.

Gibeau (pictured right) joined Zynga’s board of directors in August 2015, after spending more than two decades at Electronic Arts. From October 2013 to May 2015, Gibeau served as the executive vice president of EA Mobile, where he managed EA’s mobile franchises, including The Simpsons: Tapped Out, Plants vs. Zombies and more.

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Pincus returned as Zynga’s CEO in April 2015, following Don Mattrick’s departure less than two years after taking the role.

In an email to Zynga employees, Pincus said:

I returned as CEO last spring to restore Zynga’s focus on our vision for social gaming. Zynga was founded with the belief that games could be a core daily activity for everyone. While mobile accessibility has made gaming a leading global industry, games are actually less social today than when they lived on Facebook Web. Think about it. How often do you play mobile games with your friends, other than in Words With Friends? Our opportunity—the Zynga opportunity—is to deliver players innovative experiences that make it easy and fun to play together again.

As executive chairman of the board, Pincus said his focus will be on ‘driving [Zynga’s] vision and working with a small number of live and new product teams to help drive innovative new social experiences for [Zynga’s] players.’

Zynga plans to release 10 new mobile games in 2016, including titles in the FarmVille and CityVille franchises.

Gibeau image is from his LinkedIn profile.

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