Zynga Adds Talent with Acquisition of MyMiniLife

Major social game developer Zynga recently acquired young social virtual world developer MyMiniLife, and it is already using some of the company’s technology in FarmVille. The MyMiniLife team has already joined Zynga’s 400-odd staff and is primarily focused on helping grow Zynga’s virtual worlds.

MyMiniLife allows users to create their own personalized spaces and homes using styles ranging from that of a budding metropolis to a tropical island getaway. Players can then, of course, expand their creations through the purchase of items using the company’s virtual currency.

Currently,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in