Wolfram|Alpha Offers Personal Facebook Analytics

By David Cohen 

The list of companies that offer analytics for businesses on Facebook seems to expand on a daily basis, but data analyzer Stephen Wolfram and his company, Wolfram|Alpha, are offering Facebook users a detailed look at their personal analytics on the social network, free of charge.

Facebook users can type “Facebook report” in the dialog box on the company’s website to receive a detailed report about their presence on the social network, including data on:

  • Users’ exact age, and how far away their next birthdays fall.
  • Activity on Facebook, broken down by links, photos, and status updates.
  • Data on the day of the week and the time of day users are active on the social network.
  • Total likes and comments.
  • Average post length.
  • Word frequency.
  • Most liked post.
  • Most commented on post.
  • Top commenters.
  • Top post sharers.
  • Check-ins.
  • Weekly application activity.
  • Weekly interface activity (how users are accessing Facebook).
  • Total photo albums, total photos, and average number of users tagged.
  • Most liked photo.
  • Most commented on photo.
  • Friends’ genders, relationship statuses, ages, hometowns, languages, political views, birthdays, and most common names.
  • Friends with the most mutual friends.
  • Data on users’ friend lists.

Some of the interesting facts I found out about my Facebook use after running my Facebook report on Wolfram|Alpha include:

  • I am exactly 44 years, six months, and eight days old, and my birthday is five months and 21 days away.
  • My average post length is 12.86 words, or 87.61 characters.
  • My Facebook profile contains 49 photo albums, with a total of 1,966 photos, and an average of 0.14 people tagged per photo.
  • I have 301 male friends and 245 female friends.
  • 58.7 percent of my friends are married, 24.2 percent are single, 11.1 percent are in a relationship, 4 percent are engaged, and 2 percent were listed as “other.”
  • My oldest friend is 75 years old, and my youngest is 15.
  • 97.7 percent of my friends live in the U.S.
  • The most common first names among my friends are: David (11), John (10), Jennifer (9), Jason (7), and Anthony (6).

Stephen Wolfram wrote in a post on the Wolfram|Alpha blog:

After I wrote about doing personal analytics with data I’ve collected about myself, many people asked how they could do similar things themselves.

Now of course most people haven’t been doing the kind of data collecting that I’ve been doing for the past couple of decades. But these days, a lot of people do have a rich source of data about themselves: their Facebook histories.

I’m excited to announce that we’ve developed a first round of capabilities in Wolfram|Alpha to let anyone do personal analytics with Facebook data. Wolfram|Alpha knows about all kinds of knowledge domains; now it can know about you, and apply its powers of analysis to give you all sorts of personal analytics. And this is just the beginning; over the months to come, particularly as we see about how people use this, we’ll be adding more and more capabilities.

It’s pretty straightforward to get your personal analytics report: All you have to do is type “Facebook report” into the standard Wolfram|Alpha website.

If you’re doing this for the first time, you’ll be prompted to authenticate the Wolfram Connection app in Facebook, and then sign in to Wolfram|Alpha (yes, it’s free). And as soon as you’ve done that, Wolfram|Alpha will immediately get to work generating a personal analytics report from the data it can get about you through Facebook.

When you type “Facebook report,” Wolfram|Alpha generates a pretty seriously long report — almost a small book about you, with more than one-dozen major chapters, broken into more than 60 sections, with all sorts of drill-downs, alternate views, etc.

Readers: Are you interested in drilling down into your personal Facebook data?