wireWAX Brings More Interactivity To Branded YouTube Channels

By Megan O'Neill 

wireWAX, the motion-tracking taggable video startup that lets users tag items and add clickable hotspots to their videos, announced this week that their technology has been approved for use on YouTube brand channels.  Previously users could add tags to YouTube videos via the wireWAX wrapper, but these videos had to be embedded on third-party sites.  Now, the wireWAX player, complete with tags, can actually live on YouTube.

The wireWAX team announced the news on their site yesterday.  “After a long and arduous process of technical compliance, massaging code and tweaking the user experience – our good friends at YouTube have finally approved the wireWAX player for placement on YouTube Brand Channel pages.”

They add, “Sharing wireWIX videos on Facebook has been available since early 2011 and accounts for  2% of all wireWAX viewings; and along with 3rd-party player integration with platforms such as Brightcove and Viddler, the wireWAX wrapper for YouTube has been part of our arsenal for some time now.  The wrapper allows users to exploit the powerful distribution platform with the unique functionality of wireWAX on their own websites, blogs, social media, etc..  Being able to place the combination of these two powerful technologies back on to the YouTube website has always been the ultimate goal.”

Not familiar with wireWAX?  Check out the example below, from Nike.  Notice how wireWAX enables users to tag items, in this case products, and allow viewers to get more information about those items from directly inside the video player.

It’s clear that wireWAX is a powerful tool, taking online video to the next level when it comes to e-commerce and pushing sales.  It will be interesting to see which brands will use the wireWAX tool on YouTube and how they’ll use it.  What are your thoughts on this taggable video technology?  Feel free to leave a comment below!

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.