Will Facebook tax the Platform?
Facebook shook up the social networking world in May when it announced the financial terms of doing business on the Facebook Platform: not only did Facebook give third parties unprecedented APIs and opportunities for viral growth, but it also agreed to let developers sell advertising and conduct transactions for free, keeping 100% of the revenues generated by their applications.
This laissez-faire approach to the Platform economy stood in stark contrast to the command-and-control philosophy of MySpace (and others), and consequently spurred massive entrepreneur and developer interest.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in