Will Amazon Expand Social Shopping To Include eBooks?
Amazon has been taking advantage of the new social commerce tools on Facebook. In other words, letting people connect their Amazon and Facebook accounts to help share gift recommendations for friends in their network.
In addition, Amazon has signed up to sell directly through Facebook. So for example, if you know one of your Facebook friends wants a specific gift, you can buy it directly from Amazon on Facebook under a “Shop Now” tab. While for now, Amazon is only using the to sell diapers, it has a lot of potential for Amazon’s books and Kindle eBooks.
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