Why Is Amazon So Secretive About Numbers?

In 2010, Amazon had another great year for Kindle sales. In fact, it was the best one yet, and the company came out and said that the Kindle was the best selling product in Amazon’s history. Still they wouldn’t say how many they sold. Instead they let us with a puzzling factoid that Kindles have sold better than Harry Potter and the Deathly Hallows (Book 7).

Freelance writer Kevin Kelleher called out Amazon today in a blog today titled, “Why

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in