How To Get More Clicks On Facebook: Make It Fun

Media, online commerce and travel have the strongest click-through rates on Facebook, while the opposite is true for health care, technology, events and grocery stores.

Media, online commerce and travel have the strongest click-through rates on Facebook, while the opposite is true for health care, technology, events and grocery stores.

That’s according to research from Webtrends, which found that the majority of Facebook users who like brands are in search of deals, exclusive offers, and benefits.

The company added that Facebook users buy 36 percent more products or services from brands after liking their pages.

The bad news from Webtrends, however: Facebook’s GraphRank algorithm filters out content from brand pages that doesn’t engage users, and posts using language such as “percent off,” “coupon,” and “sale” result in the lowest engagement levels, leaving them in danger of being filtered out of users’ news feeds.

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