W3i Bets on Free App Promotion as Developers Look Beyond Incentivized Installs
After Apple cracked down on paying for downloads through offer walls in games, developers and monetization companies have been hunting for ways to make up for lost revenue.
W3i, a Minneapolis-based mobile app monetization company, is getting heavily into daily free app promotions. It launched its own free-app-a-day service earlier this year called AppAllStar, and now the company is trying to grow the project by federating free app promotions out into other games. They’re calling it the mobile app ad network (or MAAP for short).
Developers
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