Vitrue Ties In Ad-Management Platforms With Media Partner Program

By David Cohen 

Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.

Ad-management partners in Vitrue’s MPP thus far include Involved Media, Marin Software, Nanigans,, SocialCode, Spruce Media, and Unified.

Vitrue said more ad-management partners will be added to MPP in the future.

MPP members can log into Vitrue’s SRM platform and access brands’ post data and metrics, as well as work-flow capabilities. Community managers can flag posts with high engagement and notify media buyers, who will also have access to post metrics.

Vitrue added that its SRM will integrate Facebook engagement metrics across paid, owned, and earned content, presenting a comprehensive social snapshot.

Founder and Chief Executive Officer Reggie Bradford added:

As opposed to offering only one media buying solution within a social marketing platform, our MPP strategy gives brands the choice to seamlessly integrate and connect their ad systems and solutions with either an existing partner or other best-in-class options. Building on our innovative social publishing and marketing platform technology, we partnered with other industry leaders to offer our clients a complete social solution that includes integrated, real-time workflow and analytics capabilities.