Just six months after being acquired (and only about ten weeks since it was officially launched), Vine, Twitter’s mobile video app, has hit the number one spot amongst all free apps on Apple’s U.S. App Store, beating the highly-rated DC Comics superhero title, Injustice: Gods Among Us, into second place.
Yep, that’s right. As of right now at least, Vine is officially bigger than Batman.
The news was announced by Vine’s creative director and co-founder Rus Yusupov.
— Rus Yusupov (@rus) April 8, 2013
Vine designer Bobby McKenna also celebrated the news, and deserves all credit for the Batman beatdown.
Vine: bigger than Batman. twitter.com/bobby/status/3…
— Bobby McKenna (@bobby) April 8, 2013
It’s worth noting that Vine only holds this lofty status on the U.S., Canadian and Swedish App Stores, and isn’t doing anywhere as well in other regions (I can’t even find it on the UK chart, for example). That aside, this isn’t a bad effort for a platform that’s still so wet behind the ears. Marketers, do pay attention.
(Hat tip: TechCrunch.)