Vimeo will have a new app for making videos that look like animated GIFs. The company today announced the acquisition of Echograph from Clear-Media for an undisclosed sum.
Much like Twitter’s Vine, Echograph plays short video clips on a loop.
“We chose Echograph because it helps people easily create beautiful high quality video content,” said Vimeo CEO Kerry Trainor in a statement.
The application was an Editor’s Choice in the App Store in more than 130 countries.
Formerly sold for $2.99 in the iTunes App Store, Echograph will now be free to download for iPhone and iPad.
While the Echograph team will join Vimeo following the sale, the team will remain a separate brand and stay at its headquarters in Los Angeles. Clear-Media CEO Nick Alt will become Vimeo’s vice president of mobile.