Instagram for Video? Vimeo Adds Visual Enhancer With Over 500 ‘Looks’

By Megan O'Neill 

This morning Vimeo has announced that they’ve partnered with cloud-based video enhancing platform Vivoom to add a collection of new visual enhancements to their service called “Looks.”  Users can now apply high quality, stylistic visual effects, much like Instagram filters, to videos, in addition to the already launched ability to add licensed music to their creations.

Vimeo CEO, Kerry Trainor, says, “By adding Looks, Vimeo continues to provide the tools that help people easily make better movies.  Nearly every minute you see on TV or in movies has been visually enhanced.  Everyone wants the same quality as the pros, but it’s out of reach for most people.  Our aim is to make these types of high quality visual effects easy and accessible to everyone.”

The new ‘Looks’ enhancement feature has launched on Vimeo’s web service at  While logged into your Vimeo account you can easily enhance any of your previously uploaded videos.  Just click on one of the ‘Looks’ and you’ll be invited to “select one of your videos to enhance.”  Much like YouTube’s Video Enhancements, Vimeo shows you a split screen of your original video and what it looks like after the effect (or “Look”) has been added.  Vimeo gives users a bit more control with a slider that lets you adjust the intensity of the enhancement.  Once you’re happy with your look, just click ‘Enhance.’

Speaking of YouTube’s video enhancements, the online video giant offers about 18 different enhancements, or filters, to choose from (you can find them by going to Video Manager > Edit > Enhancements.  By comparison, Vimeo has added over 500 Looks.

According to a press release, “Vimeo will provide Looks to its registered users for free for the next 90 days.”  Following the 90 day period, it looks like most Looks will be available for $0.99.

Vivoom CEO Katherine Hays says, “Vimeo understands that making video look better is a really complex problem.  Users need an easy way to not only significantly improve the visual quality of their video but also add their individual style.  This partnership allows everyone to do that for the first time.”

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.