Vichy, Oral-B, Excedrin and others among this week’s top PTAT gainers for health and beauty pages

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By Jonathan Espinosa Comments

PageData LogoVichy is this week’s top gaining health and beauty page for the People Talking About This metric. The page has adopted global pages which explains its rapid growth over the past week with 1.89 million new engagements.

Vichy has over 60 different region pages incorporated into its global page. While it is the Most Talked About page for health and beauty pages this week, it is also the fifth fastest growing talked about page overall this week.

We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth
1     Vichy 1,892,438 +4,907 +1,891,736
2     Oral-B 1,182,458 0 +1,180,039
3     Excedrin 250,579 0 +250,292
4     45 Minute Skinny 271,893 0 +247,394
5     Natura 289,339 0 +166,446
6     Dr. Subrahmanyam Karuturi 199,118 0 +156,835
7     Boutique da Monique 242,049 0 +145,551
8     Garnier Brasil 121,201 +7,316 +106,533
9     Unidas pelo Rímel • 194,044 0 +84,546
10     You Go Girl 112,722 0 +66,626

 

No. 4 on the list, 45 Minute Skinny, has seen an increase in PTAT from engagement on a recent post asking for users to share a photo with friends in order to enter a giveaway. However, this is against Facebook’s terms of service for pages. Pages are not allowed to select contest winners through Facebook’s native functions (comment, likes, shares). Pages can require users to like a page to be eligible, but they must conduct promotions like sweepstakes and contests through an app.

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Visit PageData to see more about the top talked about health and beauty pages as well as other categories.