There’s no doubt that some Facebook users who like brands’ pages are more valuable to those brands than other users, but is the social network actually classifying users who like pages as “valuable” or “irrelevant?”
Reader Craig Glaser shared the screenshot above with AllFacebook, saying in a blog post that page administrators whose pages have been converted to the new layout can click on page likes in the “this week” navigation bar, and then select “see all,” to access the menu pictured above.
The AllFacebook.com page has been converted to Facebook’s new layout for desktop pages, and we were able to access the same menu (pictured below).
Both Glaser and AllFacebook found that clicking on valuable or irrelevant did not bring up any results.
Readers: Does “irrelevant” seem like too strong of a word for Facebook users that aren’t engaging with pages?