As regular readers will know, I’ve been a huge fan of HootSuite since way back. My team and I find the software absolutely invaluable at work, and the new Pro package monthly subscription ($5.99, plus $15 per user – note, not per social network, which are unlimited with the pro plan) was a small price to pay.
I didn’t do the Ow.ly vanity URL, because I don’t want that – I want bit.ly, and that isn’t yet an option, which is frustrating. But everything else has become essential.
A free version of HootSuite is still available, although business users are kind of over a barrel here as the free option doesn’t come with any of the features we’ve come to know and love, and is really for single users only. Which is fair enough. If you’re making money with Twitter, then Twitter – and associates – should probably be taking a little back from you.
I hope that HootSuite continue to add features to this plan and all this anti-freemium stuff works out for them, as if/until something better comes along the thought of downgrading to TweetDeck or CoTweet simply does not appeal. This is a bold but in my opinion welcome move – now isn’t the time to just stagnate and count the cash.
Improve, improve, improve – most importantly, listen to what your users want.
Just for the record, I’m
not affiliated with HootSuite (although I should be, by jove) now affiliated with HootSuite. Why? Because I believe in it. If you’re a fan and using HootSuite for business purposes on Twitter, do the right thing and upgrade.
You can find more details on the Pro service here.