Facebook Was Most-Searched-For Brand In U.K. In 2011

Facebook was the subject of the most searches for brands in the U.K. in 2011, according to data from Experian Hitwise.

Facebook was the subject of the most searches for brands in the U.K. during 2011, according to data from Experian Hitwise.

The social network was also responsible for three of the 10 most-searched-for terms in the U.K.: Facebook, Facebook login, and FB.

The top 10 brands in terms of search queries in the U.K. in 2011, via Experian Hitwise:

  1. Facebook
  2. YouTube
  3. eBay
  4. Amazon
  5. Argos
  6. BBC
  7. Google
  8. Hotmail
  9. Daily Mail
  10. Next

Experian Hitwise Marketing Research Analyst James Murray said:

Search engines are the primary portal people use to get to where they want to go online.

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