U.S. Census Bureau Counts on Facebook

The U.S. Census Bureau launched a Facebook page, which chief of customer research and marketing Joanne Dickinson told Inside Facebook is aimed at the social-networking site’s 20-something and minority-group users.

The page offers PDF guides to the Census in English and Spanish, as well as videos, press releases, a demo on how to fill out the form and Census-related news stories, according to Inside Facebook.

The Census Bureau also launched pages on YouTube and Twitter this week.

Dickinson told Inside Facebook:

In the past decade, communication shifted from being top-down to bottom-up, so, listeners, viewers and readers of Facebook, for example, choose the information they want to consume.

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