Twitter's Redesigned Discover Tab Is Watching You

Twitter announced today that it has “improved personalization algorithms and real-time indexing.” What does this mean? Twitter is making search more personalized (just like Google).

Twitter is “beginning to roll out” a new Discover tab. As this is just the beginning of the roll out, we expect there will be more changes to come, but for now we know that the blue bird plans to provide more personalized results for you to “discover.”

The stories you find in Discover will be driven by data gleaned on the folks you follow.

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