Twitter Vs Facebook: Which Is More Valuable For Brands? [Infographic]

By Megan O'Neill Comment

These days more and more brands are turning to social media, hoping to spread the word and attract loyal customers.  But on a limited time and budget, it can be hard for small brands to cover the entire social network spectrum and engage with fans on Twitter and Facebook.  With this in mind, and Column Five bring you Twitter Vs. Facebook: Where The Brand Loyalty Is, an infographic that pins the two big social networks against one another to help you determine which offers more value for your brand.

The infographic compares Twitter and Facebook based upon a variety of criteria, including age, gender and education distribution, networking power and more.  The infographic reports that 80 percent of Facebook fans use Facebook most to connect with brands, while only 6 percent use Twitter.

That being said, Twitter has its advantages as well.  37 percent of social networkers agreed that Twitter was more likely to drive purchasing among users, compared to 17 percent that believed as much about Facebook.  The number of loyal customers that are following brands on Twitter is also on the rise, up by 6 percent from last year.

Check out the full infographic below to find out more and let us know, which social network do you think is more valuable for brands?  Facebook or Twitter?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.