While Hurricane Sandy wreaked havoc on the East Coast on Monday night, Twitter was ablaze with commentary about the storm. Social insights company Topsy has shared with us their analysis of what Twitter users had to say about the hurricane in the first 24 hours.
By Topsy’s calculation:
- There were more than 3 million tweets including #sandy and/or #hurricanesandy.
- Twitter activity peaked at more than 290,000 mentions, right around the time when seawater started entering the subway tunnels that run under the East River.
Sentiment became increasingly negative during the 24-hour period, ranging from 33 to 12 on Topsy’s sentiment scale. (A score of 50 is neutral, according to Topsy, so anything below that is negative.)
Overall, there have been more negative tweets (more than 408,000) than positive tweets (more than 275,000) about Sandy, according to Topsy’s sentiment graph. However, positive tweets are on the rise.
Hopefully, relief efforts will continue that trend.