How Is Twitter Being Used In The UK? [STUDY]
Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.
UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.
Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.
Brandwatch studied 10,000 randomly-selected tweets from the tail-end of 2012, and discovered that, overall, Twitter usage in the UK is approximately 62 percent engagement (replies and retweets) and 38 percent broadcast (open tweets).
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