Looking to maximise your Twitter engagement?
Want to tap into some of-the-moment, real-time buzz?
You need a step-by-step guide.
First, you have to establish yourself. Ask why you want to engage in reactive marketing and what you really want to accomplish. Consider your message and content, and make sure it’s relevant.
Make sure you have the right data on hand to define tone, and understand the pace of a live conversation. Set your budget, make sure you have a backup plan and test, test, test.
And then? Go live! This visual from Twitter presents 10 tips for marketing in the moment.