Twitter Releases New Ads Feature: Real-time Keyword Targeting

If you advertise on Twitter, you know that there are many targeting options to consider. And today, Twitter has added to that list, with keyword targeting that happens in real time.

This is not only a boon for advertisers, it’s a creepy reminder that when you’re online, you ARE the target.

Twitter announced the change on its advertising blog: “Until today, the content of Tweets has only been one factor among many in shaping the interest graph.

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