Twitter More Effective Than Facebook For Driving Sales, But Email Still King, Says Report [STUDY]
A new study has revealed that while just 7 percent of UK consumers have followed a brand on Twitter, almost one-third (32 percent) of them have said they are more likely to buy from the company after following them on the micro-blogging platform.
This compares favourably with Facebook. While more consumers overall (45 percent) have Liked a brand on the social networking giant, less than a quarter (24 percent) have stated that by doing so they are more likely to purchase.
Both channels were (once
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