Did you know that Twitter engagement rates for brands are 17 percent higher on weekends, tweets that include images have engagement rates twice that of those that do not and tweets that use more than two hashtags actually see a significant drop in engagement?
Twitter has a pretty steep learning curve. When you’re new, especially if you’re a brand looking to use the social micro-blogging platform to raise awareness of your business, products and services, it can quickly get overwhelming. And, despite your best intentions, it’s very easy to make some pretty costly mistakes that can actually have a negative impact on your results.
Thankfully, help is at hand, via this single-page, Twitter Cheat Sheet, courtesy of those nice folks at Linchpin SEO, which includes a wealth of statistic-backed tips and suggestions on what you should (and should not) be doing to improve your engagement levels on Twitter. And while it’s certainly true that there is no one-size fits all solution for any brand (or user) on Twitter – engagement is as much of an art as it is a science – this is a great reference point for any business looking to maximise the ROI from their Twitter campaigns.
(Source: Linchpin SEO.)