TweetDeck, the former third-party social network management application that was acquired by Twitter in May 2011, is waving goodbye to Facebook as of early May, as well as scrapping its applications for iOS, Android, and Adobe AIR.
TweetDeck said in a post on its blog, which barely mentioned the end of support for Facebook integration, that it found that more of its users were using TweetDeck on their computers and the native Twitter apps on their mobile devices, and that the apps for iOS, Android, and AIR rely on version 1.0 of the Twitter application-programming interface, which is being retired starting this month.
Here are more details from TweetDeck’s blog post:
To continue to offer a great product that addresses your unique needs, we’re going to focus our development efforts on our modern, Web-based versions of TweetDeck. To that end, we are discontinuing support for our older apps: TweetDeck AIR, TweetDeck for Android, and TweetDeck for iPhone. They will be removed from their respective app stores in early May and will stop functioning shortly thereafter. We’ll also discontinue support for our Facebook integration.
Over the past 18 months, we’ve been focused on building a fast and feature-rich Web application for modern browsers, and a Chrome app, which offers some unique features, like notifications. We’ve recently introduced many enhancements to these apps — a new look and feel, tools like search term autocomplete and search filters to help you find what you’re looking for more quickly, and automatically updating tweet streams so you immediately see the most recent tweets. Our weekly Web releases have been possible because we’ve nearly doubled the size of the TweetDeck team over the past six months (and we’re still hiring).
In many ways, doubling down on the TweetDeck Web experience and discontinuing our app support is a reflection of where our TweetDeck power users are going. Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android — adding photo filters and other editing capabilities, revamping user profiles, and enhancing search. That said, we know this applies to most of our users — not all of them. And for those of you who are inconvenienced by this shift, our sincere apologies.
Readers: Did you ever use TweetDeck to help manage your Facebook accounts?