TV Programmers, Cable Providers See Writing On Monitor
Two more cable television companies are experimenting with allowing their respective subscribers to watch cable programs on the Internet for free.
Time Warner Cable Inc. will give about 5,000 subscribers Internet access to some television shows as part of a trial expected to start in a few months. Rival Comcast Corp. announced a similar test in July and now has 24 channels to offer cable subscribers online.
Time Warner says a dozen programmers are taking part in the test, including Time Warner’s own TNT and TBS stations as well as AMC, CBS, General Electric’s Syfy, HBO, BBC America, Discovery Communications, the Smithsonian Channel and the Sundance Channel.
Verizon is partnering with Time Warner on TV Everywhere and initially will offer Time Warner’s Turner Networks, TNT and TBS online to its cable subscribers, with more programmers joining down the road.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in