Today Turner Broadcasting, home of TBS and Adult Swim, is announcing a strategic partnership with social video site Funny Or Die. Lost Remote’s Cory Bergman reports that Turner has made a minority investment in the company, which was co-founded by Will Ferrell in 2007.
According to Bergman, Turner will take over as the executive seller of advertising opportunities, and will also partner with Funny Or Die on content that will be streamed and broadcast across multiple devices, including mobile, tablets and television.
President of Turner Entertainment Networks, Steve Koonin, says, “We’re investing in Funny Or Die because we can take their great content and give it a wider audience through the incredible reach of TBS. TBS and Funny Or Die will give people a laugh anywhere, anytime and on any device.”
Funny Or Die co-founder Adam McKay says, “We’re thrilled by our acquisition of Turner. We’re now taking a look at Viacom. These are heady days over here at Funny Or Die.” Hardy har har har…
But in all seriousness this is big news for the social video site. Funny Or Die president and CEO Dick Glover says, “While we are incredibly excited about how this partnership will catalyze our growth and make Funny Or Die an even better place for comedic talent, we are even more excited about the opportunities this will open up to brands and advertisers to create far-reaching, hilariously funny cross-platform content and messaging. TBS, Adult Swim, Turner Digital Sales and the rest of the Turner organization are a fantastic fit with us in all ways. Plus, we are instantly gaining an even larger sales staff, something it would take us years to develop. This is very cool.”
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.