At this week’s Ubisoft Digital Day, we got to spend some hands-on time with the title on iPad. Based on what we saw, this will be a close port of the Facebook version, which we liked when we reviewed it December. Players still build up a Toys”R”Us skyscraper using a variety of resources and energy, working towards the ultimate goal of becoming the CEO of Toys”R”Us.
According to Damian Dale, Ubisoft’s Senior Partnership Manager for Mobile and Social, the iOS version will be focused on increasing user engagement rather than monetization; an example of this was the ability to watch video ads in order to gain energy immediately rather than waiting for it to recharge. Although promotion with Toys”R”Us is still being discussed (apparently Ubisoft is hoping to incorporate geolocation mechanics with push notifications when a user is near one of the retail chain’s stores). That said, Toys”R”Us is already starting to promote the game through its own website (seen in the image below), partner sites, and its “Great Big Book” of coupons.
One of Toys”R”Us Towers’ major advantages with engaging users is how it allows players to earn coupons that can be redeemed at Toys”R”Us stores across the United States, as well as the company’s website.
Toys”R”Us Towers will launch for iOS in either March or April.