Did you know that 96 percent of the top 250 internet retailers have a presence on Twitter, and command an average follower count of 57,097?
These impressive numbers are only bettered by Facebook, which has a slight edge over Twitter in overall usage (97 percent) but dwarfs the micro-blobbing network in audience size. The top Facebook-using internet retailers average almost one million fans a piece, and some 43 retailer Facebook Pages have more than a million Likes.
By contrast, just one of the top 250 internet retailers – @MLB – has more than a million Twitter followers (more than two million, actually), and, if we’re being picky, they’re not really in the same line of business as Victoria’s Secret and Urban Outfitters.
On the other social channels, Nike dominates YouTube, MLB once again triumphs on Google+ and U.S. department store Nordstrom is leading the way on Pinterest, which is now being used by almost two-thirds of the major retail brands.
This infographic from Campalyst takes a closer look at the top 250 internet retailers on social media.