While February’s list of the 25 largest games on Facebook showed the end of a holiday traffic decline, this past month did not look quite so positive. A staggering 14 games, over half the chart, reported sizable losses in monthly active users. As a mater of fact, the minimum loss was 210,460 from none other than the mighty behemoth known as FarmVille. Yes, even the Zynga game that has grown month after month by millions of users experienced losses.
The question is as to whether or not this is a sign of things to come. Have people finally grown tired of virtual farming, for example? No, rather the likeliest cause was Facebook’s removal of third-party notifications, cutting off a communication channel that many developers relied on to keep users coming back.